Writing Your Campaign Plan

Do you feel as though there are one million things to consider while running a campaign? The Campaign Plan Template brings together the essential elements of a campaign into a single document that you can continue to refer to and adapt from now until election day. The Campaign Plan Template will help you work out strategies for messaging, organizing, communications, staffing, scheduling, and data and begin to understand how all of these elements fit together.

In the template, you’ll find:

  1. Frameworks to help you develop messaging, organizing goals, staffing structure, and communications strategies
  2. Questions to get you thinking about data management, role assignment, digital and media engagement, and different phases of voter outreach
  3. Guidance on setting goals and tracking progress