Setting Your Organizing Goals

The Organizing Goals Calculator is designed for campaign managers and organizing directors to set meaningful goals that will build the campaign’s volunteer capacity and voter contact programs. The Goals Calculator helps organizing directors create accountability for organizers each week and helps plan ahead the next week’s organizing priorities.

This tool establishes weekly goals to keep the campaign on track. You can also generate weekly progress-to-goal reports that track key organizing metrics such as contact attempts, conversations, shifts recruited, and shifts completed.

The organizing director should update the Organizing Goals Calculator periodically throughout the campaign, as goals are hit, missed, or exceeded. Once you’ve completed the Goals Calculator, the campaign will have goals in these key areas:

  • Team building
  • Shift recruitment
  • Voter registration
  • Persuasion
    • Phone contact
    • Door-to-door contact
  • Turnout
    • Text contact
    • Phone contact
  • Door-to-door contact