Glossary of Campaign Terms

It’s come to our attention that campaigners use a lot of jargon. We hope the definitions in this glossary will help you to build your campaign vocabulary and successfully navigate a world where “universe” refers to a list of voters, and not the cosmos. If, in your work, you come across a term is not defined here, get in touch and we’ll add it to our glossary!

Want to suggest a new term? Let us know.