Planning Earned Media Events

Earned media events are an opportunity for your campaign to drive the campaign narrative and reinforce the story you want to tell. These events are owned by your campaign and allow you to proactively highlight your core message. They are also an important moment to engage volunteers and allied organizations. As such, the key to a great event is plenty of planning, messaging relevance, and follow up.

From planning to debrief, this guide will help you tackle all the elements you need to consider when drawing the press to a campaign event.