Developing Your Digital Media Calendar

Do you ever feel like your digital content is at best disorganized and at worst reactive? The Digital Program Calendar helps you take a holistic approach to your digital media strategy. Using the calendar template, you can plan out your emails and social media posts, which allows you to:

  • Drive a narrative by reinforcing themes across media
  • Pace your asks
  • Vary the campaign’s voice by changing senders
  • Align your team on message

In this toolkit you’ll find a best practices guide for producing content for email, Facebook, Twitter, and Instagram, as well as a calendar spreadsheet so you can plan ahead and review everything you are posting.