How to fight the Trump Tax Plan with Andrea Purse

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A few weeks ago, Dan Pfeiffer implored listeners of Pod Save America to do more to counter GOP messaging on the Trump tax bill. That call came as the New York Times and others reported on increased popularity for the legislation amidst a massive Koch-funded effort.

In response to these trends, we’ve been in search of members of our community working to communicate with voters about what’s really in the bill. That led us to Andrea Purse, who is an advisor to the Not One Penny Campaign and former White House communications official. In this interview, Andrea discusses recent research on changing public perceptions on the bill and she gives some advice for campaigns, operatives, and funders opposed to the legislation. Her full bio is below.

Andrea Purse

Andrea Purse serves as an advisor for the Not One Penny campaign. She is communications director for the Hub Project, which was started in 2016 to help lead communications campaigns on key issues--from health care, to taxes, to financial regulation--the Hub works to make sure that campaigns are smart, focused, and help move the public and leaders towards action.

Before working at The Hub, Andrea headed up communications for NextGen Climate and the Center for American Progress, both leading national progressive organizations. Andrea also has a strong background in broadcast communications, working as the director for broadcast media at the White House, and leading similar efforts for the Democratic Caucus in the House of Representatives and John Edwards Presidential Campaign in 2008. At the White House, Andrea worked with the President, First Lady and other Administration officials to have a strong presence on key issues of the day, from combatting Ebola around the world, to encouraging Americans sign up for the Affordable Care Act.

Andrea has worked in various nonprofits including the Children’s Defense Fund, Rhode Island Kids Count, and Campaign for America’s Future.

A native of McMurray, PA, Andrea now lives in Silver Spring, MD with her husband, Jimi, and two children, McKenna and Keaton, who are aspiring political organizers (and who like to practice canvassing their own house and their neighbors on behalf of progressive causes).

EXPERTRavi Gupta