Campaign Leadership Track @ The Arena Phoenix

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On December 8th and 9th, The Arena will be offering a training track for campaign leadership looking to level up their skills in strategy, new media storytelling, management, and data. This training will not be comprehensive, but rather, will focus on discreet needs that we have observed in our interactions with campaign leadership teams. We highly recommend this track for first-time campaign managers and people stepping into leadership roles on campaigns, but invite all interested parties to apply.

The cost of attendance for this session is $50. View the full schedule below.

Apply by Sunday, Nov. 26th at 11:59pm.

DECEMBER 8TH

8:00AM - WELCOME & OVERVIEW Kate Catherall and Ravi Gupta

8:15AM - BUILDING A WINNING CAMPAIGN IN 2018 Luis Avila, CEO of Iconico Kate Catherall, The Arena

Kate and Luis will lead a discussion on developing a strategic campaign plan that meets people where they are, empowers supporters, and inspires voters in the 2018 landscape. This session will explore lessons learned in 2016 and 2017 elections, as well as do’s and don’ts for building a holistic, human-centered campaign.

9:30AM - USING VIDEO AND NEW MEDIA TO TELL THE STORY Matt McLaughlin, CEO of Win Media

Matt, Director of Randy Bryce’s viral campaign launch video, will share his approach to emotionally resonant storytelling, and best practices for using video and new media to move people.

11:00AM - MANAGING FOR PERFORMANCE - PT I Ashley Pinedo-Carlson, Vice President at The Management Center

An Arizona native and seasoned campaign vet, Ashley Pinedo will lead a workshop on best practices for developing and managing a high-performing team in a fast-paced setting. Topics to be covered include goal-setting, delegation, and feedback.

12:15PM - LUNCH

1:15PM - MANAGING FOR PERFORMANCE - PT II Ashley Pinedo-Carlson, Vice President at The Management Center

2:45PM - BREAK

3:15PM - BUILDING A COMMUNICATIONS STRATEGY AND EARNED MEDIA PLAN Hari Sevugan, Principal Communications Strategist at 270 Strategies Tracy Sefl, Independent Communications Strategist

Hari and Tracy will lead a training on understanding your target audiences, developing and amplifying your campaign’s message in the press, and translating your strategy into a communications plan.

4:30PM - HEAD TO ARENA SUMMIT!

DECEMBER 9TH

12:15PM - METRICS, ACCOUNTABILITY, AND MEASURING PROGRESS Santiago Martinez, Vice President of Data and Analytics at 270 Strategies

Santiago will lead a session on how to build data infrastructure for a successful campaign. This session will explore which metrics to focus on, how to use data and analytics to inform decision-making, best practices for measuring progress toward goal, and implementing systems for reporting and accountability.

2:15PM - BREAK

2:50PM - BACK TO PLENARY SESSIONS

6:00PM - FORUM AND DEBATE PREP Trainers TBA

This session will equip campaign leaders with a broad understanding how how to prepare for high stakes public events -- and how to use that preparation to improve candidate communication in other settings. Campaign leaders will leave will tools and processes to run effective debate and forum preparation.

8:00PM - LEAVE FOR ARENA SUMMIT PARTY

Kate Catherall